What can I automate with HubSpot?

Start a workflow or agent when New Contact, New Company or New Deal happens in HubSpot, then Create Lead, Update Lead or Find Lead, alongside 200+ other apps.

Can an AI agent update HubSpot?

Yes, when you add HubSpot actions to its tools. You can pin fields, limit values and require approval before it acts, and every action is recorded in the Event Logs.

Do I need to write code?

No. Pick a trigger and actions in the builder, or describe what you want and Copilot sets it up.

What if the HubSpot action I need isn't listed?

Call the HubSpot API from any REST API step. On the Enterprise plan, talk to us about adding it.

Sales & CRM

HubSpot integration

Route leads, keep deals and tickets in step, and let AI agents update HubSpot records within the limits you set.

54 triggers
180 actions
MCP server

Book a demo Start free

What teams automate with HubSpot

Route every new lead
1. 1New Contact
2. 2Find Owner
3. 3Update Contact
4. 4Slack: Send Message to User
Open onboarding when a deal closes
1. 1Updated Deal
2. 2Create Ticket
Log support history on the contact
1. 1Zendesk: Ticket Updated
2. 2Find Contact
3. 3Create Engagement

HubSpot triggers and actions

Every HubSpot trigger and action you can use in Konnectify workflows and AI agents.

Trigger: New Contact Checked on a schedule
Polls for new contact records created in HubSpot
Trigger: New Company Checked on a schedule
Polls for new company records created in HubSpot
Trigger: New Deal Checked on a schedule
Polls for new deal records created in HubSpot
Trigger: New Product Checked on a schedule
Polls for new product records created in HubSpot
Trigger: New Ticket Checked on a schedule
Polls for new ticket records created in HubSpot
Trigger: New Engagements Checked on a schedule
Polls for new engagement (Calls,emails,notes,communications,Tasks...) created in HubSpot
Trigger: New Order Checked on a schedule
Polls for new order records created in HubSpot
Trigger: Record Created In Custom Module Checked on a schedule
Polls for new a records created in custom module HubSpot
Trigger: Updated Contact Checked on a schedule
Polls for updated contacts in HubSpot
Trigger: Updated Company Checked on a schedule
Polls for updated companies in HubSpot
Trigger: Updated Deal Checked on a schedule
Polls for updated deals in HubSpot
Trigger: Updated Product Checked on a schedule
Polls for updated products in HubSpot
Trigger: Updated Ticket Checked on a schedule
Polls for updated tickets in HubSpot
Trigger: Updated Order Checked on a schedule
Polls for updated orders in HubSpot
Trigger: Record Updated in Custom Module Checked on a schedule
Polls for updated records in HubSpot
Trigger: Updated Engagements Checked on a schedule
Polls for updated engagements (Calls, Emails, Notes, etc.) in HubSpot
Trigger: New Contact In List Checked on a schedule
Polls for new contacts that are added to a specified list.
Trigger: New Company In List Checked on a schedule
Polls for new companies that are added to a specified list.
Trigger: New Added Pipeline Checked on a schedule
Polls HubSpot pipelines and returns records created between since and till.
Trigger: Updated Pipeline Checked on a schedule
Polls HubSpot pipelines and returns records updated between since and till.
Trigger: New Added User Checked on a schedule
Polls for new user records in HubSpot.
Trigger: Updated User Checked on a schedule
Polls for updated user records in HubSpot.
Trigger: New Appointment Checked on a schedule
Polls for new appointment records in HubSpot
Trigger: Updated Appointment Checked on a schedule
Polls for updated appointment records in HubSpot
Trigger: New Payment Checked on a schedule
Polls for new payment records in HubSpot
Trigger: Updated Payment Checked on a schedule
Polls for updated payment records in HubSpot
Trigger: New Subscription Checked on a schedule
Polls for new subscription records in HubSpot
Trigger: Updated Subscription Checked on a schedule
Polls for updated subscription records in HubSpot
Trigger: New Course Checked on a schedule
Polls for new course records in HubSpot
Trigger: Updated Course Checked on a schedule
Polls for updated course records in HubSpot
Trigger: New Discount Checked on a schedule
Polls for new discount records in HubSpot
Trigger: Updated Discount Checked on a schedule
Polls for updated discount records in HubSpot
Trigger: New Fee Checked on a schedule
Polls for new fee records in HubSpot
Trigger: Updated Fee Checked on a schedule
Polls for updated fee records in HubSpot
Trigger: New Goal Checked on a schedule
Polls for new goal records in HubSpot
Trigger: Updated Goal Checked on a schedule
Polls for updated goal records in HubSpot
Trigger: New Listing Checked on a schedule
Polls for new listing records in HubSpot
Trigger: Updated Listing Checked on a schedule
Polls for updated listing records in HubSpot
Trigger: New Project Checked on a schedule
Polls for new project records in HubSpot
Trigger: Updated Project Checked on a schedule
Polls for updated project records in HubSpot
Trigger: New Service Checked on a schedule
Polls for new service records in HubSpot
Trigger: Updated Service Checked on a schedule
Polls for updated service records in HubSpot
Trigger: New Tax Checked on a schedule
Polls for new tax records in HubSpot
Trigger: Updated Tax Checked on a schedule
Polls for updated tax records in HubSpot
Trigger: New Cart Checked on a schedule
Polls for new cart records in HubSpot
Trigger: Updated Cart Checked on a schedule
Polls for updated cart records in HubSpot
Trigger: New Invoice Checked on a schedule
Polls for new invoice records in HubSpot
Trigger: Updated Invoice Checked on a schedule
Polls for updated invoice records in HubSpot
Trigger: New Lead Checked on a schedule
Polls for new lead records in HubSpot
Trigger: Updated Lead Checked on a schedule
Polls for updated lead records in HubSpot
Trigger: New Line Item Checked on a schedule
Polls for new line item records in HubSpot
Trigger: Updated Line Item Checked on a schedule
Polls for updated line item records in HubSpot
Trigger: New Quote Checked on a schedule
Polls for new quote records in HubSpot
Trigger: Updated Quote Checked on a schedule
Polls for updated quote records in HubSpot
Action: Create Lead
Creates a new lead record in HubSpot, typically representing a lead.
Action: Update Lead
Updates an existing lead record in HubSpot.
Action: Find Lead
Retrieves a single lead record.
Action: Delete Lead
Permanently deletes a contact record.
Action: Create Company
Creates a new company record in HubSpot.
Action: Find Company
Retrieves a single company record.
Action: Update Company
Updates an existing company record in HubSpot.
Action: Upsert Company
Finds a company by its name or domain and updates it if it exists, otherwise creates a new company record.
Action: Delete Company
Permanently deletes a company record.
Action: Create Contact
Creates a new contact record in HubSpot.
Action: Create Bulk Contact
Creates a new contact record in HubSpot.
Action: Find Contact
Retrieves a single contact record.
Action: Update Contact
Updates an existing contact record in HubSpot.
Action: Upsert Contact
Finds a contact by a unique property (like email or phone) and updates it if it exists, otherwise creates a new contact.
Action: Delete Contact
Permanently deletes a contact record.
Action: Create Deal
Creates a new deal record in HubSpot.
Action: Find Deal
Retrieves a single deal record.
Action: Update Deal
Updates an existing deal record in HubSpot.
Action: Delete Deal
Permanently deletes a deal record.
Action: Upsert Deal
Finds a deal by its ID and updates it if it exists, otherwise creates a new deal record.
Action: Create Engagement
Creates a new call, communication, email, meeting, note, or task in HubSpot.
Action: Update Engagement
Updates an existing call, communication, email, meeting, note, or task in HubSpot.
Action: Get Engagement
Retrieves a single engagement (call, email, meeting, etc.) record from HubSpot.
Action: Search Engagement
Searches engagement records (calls, communications, emails, meetings, notes, postal mail, and tasks).
Action: Delete Engagement
Permanently deletes an engagement record.
Action: Create Product
Creates a new product record in HubSpot's product library.
Action: Find Product
Retrieves a single product record.
Action: Update Product
Updates an existing product record in HubSpot.
Action: Delete Product
Permanently deletes a product record.
Action: Create Ticket
Creates a new ticket record in HubSpot.
Action: Find Ticket
Retrieves a single ticket record.
Action: Update Ticket
Updates an existing ticket record in HubSpot.
Action: Delete Ticket
Permanently deletes a ticket record.
Action: Create Cart
Creates a new cart record in HubSpot.
Action: Find Cart
Retrieves a single cart record.
Action: Update Cart
Updates an existing cart record in HubSpot.
Action: Delete Cart
Permanently deletes a cart record.
Action: Create Invoice
Creates a new invoice record in HubSpot.
Action: Find Invoice
Retrieves a single invoice record.
Action: Update Invoice
Updates an existing invoice record in HubSpot.
Action: Delete Invoice
Permanently deletes an invoice record.
Action: Create Order
Creates a new order record in HubSpot.
Action: Find Order
Retrieves a single order record.
Action: Update Order
Updates an existing order record in HubSpot.
Action: Delete Order
Permanently deletes an order record.
Action: Create Line Item
Creates a new line item record in HubSpot.
Action: Find Line Item
Retrieves a single line item record.
Action: Update Line Item
Updates an existing line item record in HubSpot.
Action: Delete Line Item
Permanently deletes a line item record.
Action: Create Quote
Creates a new quote record in HubSpot.
Action: Find Quote
Retrieves a single quote record.
Action: Update Quote
Updates an existing quote record in HubSpot.
Action: Delete Quote
Permanently deletes a quote record.
Action: Create Custom Record
Creates a new record in a HubSpot custom object.
Action: Find Custom Record
Retrieves a single custom object record.
Action: Update Custom Record
Updates an existing custom object record in HubSpot.
Action: Delete Custom Record
Permanently deletes a custom object record.
Action: Create Association
Creates an association between two records in HubSpot (e.g., associate a contact to a deal).
Action: Get Association
Retrieves all records of a specific type that are associated with a given source record.
Action: Create Appointment
Creates a new appointment record in HubSpot.
Action: Find Appointment
Finds a appointment record using its ID.
Action: Update Appointment
Updates an existing appointment record in HubSpot.
Action: Delete Appointment
Deletes a appointment record from HubSpot.
Action: Search Appointment
Searches appointment records in HubSpot.
Action: Create Payment
Creates a new payment record in HubSpot.
Action: Find Payment
Finds a payment record using its ID.
Action: Update Payment
Updates an existing payment record in HubSpot.
Action: Delete Payment
Deletes a payment record from HubSpot.
Action: Search Payment
Searches payment records in HubSpot.
Action: Create Subscription
Creates a new subscription record in HubSpot.
Action: Find Subscription
Finds a subscription record using its ID.
Action: Update Subscription
Updates an existing subscription record in HubSpot.
Action: Delete Subscription
Deletes a subscription record from HubSpot.
Action: Search Subscription
Searches subscription records in HubSpot.
Action: Create Course
Creates a new course record in HubSpot.
Action: Find Course
Finds a course record using its ID.
Action: Update Course
Updates an existing course record in HubSpot.
Action: Delete Course
Deletes a course record from HubSpot.
Action: Search Course
Searches course records in HubSpot.
Action: Create Discount
Creates a new discount record in HubSpot.
Action: Find Discount
Finds a discount record using its ID.
Action: Update Discount
Updates an existing discount record in HubSpot.
Action: Delete Discount
Deletes a discount record from HubSpot.
Action: Search Discount
Searches discount records in HubSpot.
Action: Create Fee
Creates a new fee record in HubSpot.
Action: Find Fee
Finds a fee record using its ID.
Action: Update Fee
Updates an existing fee record in HubSpot.
Action: Delete Fee
Deletes a fee record from HubSpot.
Action: Search Fee
Searches fee records in HubSpot.
Action: Create Goal
Creates a new goal record in HubSpot.
Action: Find Goal
Finds a goal record using its ID.
Action: Update Goal
Updates an existing goal record in HubSpot.
Action: Delete Goal
Deletes a goal record from HubSpot.
Action: Search Goal
Searches goal records in HubSpot.
Action: Create Listing
Creates a new listing record in HubSpot.
Action: Find Listing
Finds a listing record using its ID.
Action: Update Listing
Updates an existing listing record in HubSpot.
Action: Delete Listing
Deletes a listing record from HubSpot.
Action: Search Listing
Searches listing records in HubSpot.
Action: Create Project
Creates a new project record in HubSpot.
Action: Find Project
Finds a project record using its ID.
Action: Update Project
Updates an existing project record in HubSpot.
Action: Delete Project
Deletes a project record from HubSpot.
Action: Search Project
Searches project records in HubSpot.
Action: Create Service
Creates a new service record in HubSpot.
Action: Find Service
Finds a service record using its ID.
Action: Update Service
Updates an existing service record in HubSpot.
Action: Delete Service
Deletes a service record from HubSpot.
Action: Search Service
Searches service records in HubSpot.
Action: Create Tax
Creates a new tax record in HubSpot.
Action: Find Tax
Finds a tax record using its ID.
Action: Update Tax
Updates an existing tax record in HubSpot.
Action: Delete Tax
Deletes a tax record from HubSpot.
Action: Search Tax
Searches tax records in HubSpot.
Action: Create owner
Creates a new owner record in HubSpot.
Action: Find User
Finds a user record using its ID.
Action: Delete User
Deletes a user record from HubSpot.
Action: Search User
Searches user records in HubSpot.
Action: Search Feedback Submission
Searches feedback submission records in HubSpot.
Action: Create Campaign
Creates a new marketing campaign in HubSpot.
Action: Find Campaign
Finds a marketing campaign by campaign ID.
Action: Update Campaign
Updates an existing marketing campaign in HubSpot.
Action: Delete Campaign
Deletes a marketing campaign from HubSpot.
Action: Get Campaign Revenue
Retrieves the revenue report for a campaign by campaign GUID.
Action: Enroll Contact Into Sequence
Enrolls a contact into a HubSpot sequence.
Action: Find Contact Enrollment Status
Retrieves sequence enrollment status for a contact.
Action: Find Sequence
Retrieves details of a specific sequence by ID.
Action: List Sequences
Lists HubSpot sequences for a user.
Action: Find Owner
Finds a HubSpot owner using email or owner ID.
Action: Search Cart
Searches cart records in HubSpot.
Action: Search Invoice
Searches invoice records in HubSpot.
Action: Search Lead
Searches lead records in HubSpot.
Action: Search Line Item
Searches line item records in HubSpot.
Action: Search Product
Searches product records in HubSpot.
Action: Search Quote
Searches quote records in HubSpot.
Action: Search Company
Searches company records in HubSpot.
Action: Search Deal
Searches deal records in HubSpot.
Action: Get Deal Splits By ID
Gets deal split records using the HubSpot deal splits batch read endpoint.
Action: Post Deal Split
Upserts a deal split for a deal with one owner and one percentage.
Action: Search Contact
Searches contact records in HubSpot.
Action: Search Ticket
Searches ticket records in HubSpot.
Action: Merge Company
Merges two company records of the same type.
Action: Merge Deal
Merges two deal records of the same type.
Action: Merge Contact
Merges two contact records of the same type.
Action: Merge Ticket
Merges two ticket records of the same type.
Action: Merge Project
Merges two project records of the same type.
Action: Merge Custom Objects
Merges two records of the same selected object type.
Action: Search Custom Object
Searches records in a selected custom object.
Action: Delete Association
Deletes an association between two records using HubSpot Associations API.
Action: Create Object
Creates a record for a selected standard/custom object.
Action: Find Object
Finds one record by ID for selected object type.
Action: Update Object
Updates one record for selected object type.
Action: Delete Object
Deletes one record for selected object type.
Action: Search Object
Searches records for selected object type.
Action: Create List
Creates a list using HubSpot Lists API.
Action: Delete List
Deletes a list by ID.
Action: Restore List
Restores a previously deleted list by list ID.
Action: Search Lists
Searches HubSpot lists by name, type, IDs, processing type, and sorting.
Action: Add Records to a List
Adds records to a list.
Action: Remove Records from a List
Removes records from a list.
Action: Delete All Records from a List
Deletes all records from a list.
Action: Add All Records from a Source List to a Destination List
Adds all records from source list into destination list.
Action: Create List Folder
Creates a folder in HubSpot lists.
Action: Find List Folder
Finds folder details by folder ID.
Action: Move List Folder
Moves a folder to a new parent folder.
Action: Rename List Folder
Renames a list folder.
Action: Delete List Folder
Deletes a list folder.
Action: Move a List to Given Folder
Moves list into a target folder.
Action: Retrieve List Conversion Details
Retrieves scheduled conversion details for a list.
Action: Cancel List Conversion
Cancels scheduled list conversion.
Action: Create Pipeline
Creates a pipeline for an object type.
Action: Replace Pipeline
Replaces an existing pipeline.
Action: Delete Pipeline
Deletes a pipeline by object type and pipeline ID.
Action: Find Pipeline
Finds a pipeline by object type and pipeline ID.
Action: Update Pipeline
Updates an existing pipeline using HubSpot Pipelines API.
Action: Create Pipeline Stage
Creates a pipeline stage.
Action: Update Pipeline Stage
Updates an existing stage in a pipeline.
Action: Delete Pipeline Stage
Deletes a pipeline stage.
Action: Find Pipeline Stage
Finds a pipeline stage by object type, pipeline ID, and stage ID.
Action: Replace Pipeline Stage
Replaces a pipeline stage definition.

Showing 12 of 234

Use HubSpot in an AI agent

Add any HubSpot action to an agent as a tool. The agent decides when to use it; you set the limits. Pin fields it can't change, limit fields to allowed values, and require approval before it acts. Every action is recorded in the Event Logs.

For example: give an agent HubSpot's Update Contact action, pin the Contact owner field and require approval before it runs.

How AI agents work

Connect HubSpot with other apps

See what you can automate between HubSpot and another app, with workflows and AI agents.

Which app do you want to connect with HubSpot?

HubSpot

Pick any of 201 apps to see what it can do with HubSpot.

Popular with HubSpot

HubSpot and AI

Add AI steps to HubSpot workflows
Summarise, classify or draft with ChatGPT, Claude or Gemini inside a workflow.HubSpot + ChatGPT HubSpot + Claude HubSpot + Gemini
Use HubSpot actions from Claude or ChatGPT
Expose the HubSpot actions you choose to Claude, ChatGPT or another MCP client through an MCP server you control.
Set up an MCP server

FAQ

Got questions?

If you can't find what you're looking for, talk to our team.

Yes. Konnectify connects to HubSpot with 54 triggers and 180 actions, which you can use in workflows, AI workflows and AI agents.

Connect HubSpot and run your first workflow

Start on the Free plan with a 14-day trial of paid features, or book a demo and we'll build it with you.

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HubSpot integration

What teams automate with HubSpot

Route every new lead

Open onboarding when a deal closes

Log support history on the contact