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Integrate Calendly and Mailchimp | Automate Emails and Meets
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If you’re running events or scheduling meetings, you probably use Calendly to keep things organized.
But what if you could pair it with Mailchimp and automatically send out follow-up emails to nurture your leads?
Think about it—every time someone books a meeting with you, they’re instantly added to your Mailchimp list, and you can send them personalized emails on autopilot.
Let’s walk through the simple steps to get it all set up and running!
Before jumping into the fun stuff, you’ll need a few things in place. Don’t worry, it’s nothing too complicated!
Make sure your Calendly account is all set up. You’ll need access to event types and scheduling. If you’ve been using Calendly to manage bookings, you’re already halfway there.
Got a Mailchimp account? If not, you’ll need one to create and manage your email lists. This is where all your event attendees from Calendly will go, so make sure you’ve got an audience ready!
Now, here’s the part where the magic happens. To link Calendly and Mailchimp, you’ll need an automation tool like Konnectify. This tools connects the two apps making your workflow automation smooth without writing any code.
Let’s start by creating a list in Mailchimp, where all your event attendees will go. It’s like creating a guest list for a party, but for your email marketing.
Next up is setting up (or tweaking) an event type in Calendly. This event type will be the trigger that adds attendees to your Mailchimp list.
Now it’s time to bring in Konnectify to connect the dots. This tool will act like a bridge, sending information from Calendly to Mailchimp effortlessly.
Think of Konnectify as your tech-savvy friend who knows how to make things happen behind the scenes. It connects apps (like Calendly and Mailchimp) so you can create automations without writing any code. Pretty cool, right?
Once Calendly is linked, it’s time to tell Konnectify what to do with the new invitee info.
Now comes the fun part—testing to see if everything works as it should!
If it’s there, congrats! Your integration is live, and every new Calendly booking will now sync with Mailchimp automatically.
You’re probably wondering – why bother connecting these two apps? Well, here’s why:
Imagine every time someone books a meeting with you, they’re automatically added to your email list for a classic automation and they get a thank-you email or a reminder about the event. Doesn’t matter if it’s a “Thanks for booking!” email or a reminder about an upcoming meeting, it keeps your brand top of mind and you’re showing your leads that you care.
Send a follow-up email automatically after someone books a meeting on Calendly. You can provide them with additional info, a thank-you note, or a reminder about the event. This makes your life easier and keeps your attendees engaged.
Here are some follow-up email templates from Mailchimp!
New lead? Add them to a Mailchimp drip campaign. This way, you can keep them warm by sending a series of automated emails designed to build a relationship and move them closer to becoming a customer.
Do you offer different types of events—like consultations, webinars, or product demos? Great!
Email Segmentation is a sure fire way to increase open rates, clicks and conversions!
You can automatically segment your contacts based on the type of event they booked. This way, they’ll get targeted emails that speak directly to their needs. Personalized emails? Yes, please!
To get the most out of this integration, here are a few best practices to keep in mind:
Make sure you regularly clean up your Mailchimp list by removing inactive contacts. This helps keep your open rates high and ensures your emails go to people who are interested.
People love feeling special and personalized emails has social proof!
Use Mailchimp’s merge tags to personalize your emails. Include the recipient’s name or the event they booked—it’s those little touches that make a big difference!
Double opt-in means your contacts confirm their email addresses before being added to your list. It helps keep your list clean and avoids people marking your emails as spam.
And there you have it! By integrating Calendly with Mailchimp, you’re setting yourself up for smoother workflows, better lead engagement, and ultimately more time to focus on growing your business.
You could be a solopreneur, marketer, or a business owner, this integration will easily help you automate your booking process and keep your email marketing on point.
Try Calendly – Mailchimp Connector